VPAT Explained: Why It Matters for Your Business

VPAT compliance can visually communicate trust and transparency.

Digital accessibility is no longer a “nice to have” — it is a business imperative. Whether you are building a product, offering a service, or selling a platform, your users expect equal access. Enter the VPAT — a critical tool for demonstrating your product's accessibility compliance.

But what exactly is a VPAT, and why should your business care?

What Is a VPAT?

VPAT stands for Voluntary Product Accessibility Template. It is a document that evaluates how accessible a digital product (like a website, app, software, platform or document) is according to specific standards, such as:

• WCAG (Web Content Accessibility Guidelines)

• Section 508 (US federal accessibility standard)

• EN 301 549 (European accessibility requirements)

The output of a completed VPAT is called an Accessibility Conformance Report (ACR).

Think of it as a transparency report — it tells buyers, partners, and auditors how well your product supports users with disabilities.

Why Does VPAT Matter for Your Business?

Let’s break it down:

It Is Required in Many Contracts

Many government and enterprise contracts now mandate accessibility compliance. If you want to win those deals, a completed VPAT is often non-negotiable.

Real-world example: A learning platform bidding for a public school contract must show accessibility proof. Without a VPAT, they are disqualified from the process.

It Builds Trust with Buyers

A VPAT shows your commitment to inclusive design. It reassures potential customers that you are serious about accessibility — and proactive, not reactive.

It Helps You Stay Legally Compliant

Lawsuits related to inaccessible websites and apps are increasing globally. A VPAT helps you identify and address gaps before they become legal liabilities.

It Gives You a Competitive Advantage

When two similar products compete for a customer, the one with a strong accessibility track record often wins — especially in education, healthcare, and public sectors.

So, What Goes Into a VPAT?

A good VPAT is detailed but clear, and typically includes:

• A summary of supported accessibility features

• A breakdown of how the product aligns (or does not align) with each guideline

• Notes explaining partial or non-support

• The evaluation method (manual vs. automated testing)

How to Get a VPAT Done Right

You have the following options:

• Do it in-house if your team has accessibility expertise

• Work with specialists like ElevateX Labs to ensure accuracy and credibility

  
  

⚠️ Pro tip: A poorly written or vague VPAT can do more harm than good.

Final Thoughts

A VPAT is more than just a compliance document. It is a business enabler that improves trust, reduces risk, and expands your market reach. Whether you are selling to schools, governments, or enterprises — accessibility is part of the conversation. Your VPAT is your seat at the table.

Next Steps: Partner with ElevateX Labs

Need a VPAT review or looking to generate your first Accessibility Conformance Report?

ElevateX Labs specializes in accessible digital experiences and compliance documentation.

👉 Schedule a Consultation | 🌐 Visit elevatexlabs.com